SEO vs SMO

While we have greatly established the undisputed necessity of Search Engine Optimization or SEO in creating a successful online business website, we must also be made aware of other possible techniques that you can engage into when trying to improve your business’ online visibility.

SEO vs SMO
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One of the other techniques that has become just as vital in today’s online business marketing is Social Media Optimization or SMO. Just as SEO target search engines like Google, Bing, and Yahoo!, SMO target social media platforms that have high traffic like Facebook, Twitter, Instagram and so much more.

However, it is not only through social media sites that SMO is implemented, as it should also be engaged in forums, high-traffic blogs related to your business, and basically anywhere else in the World Wide Web where your business can be related to.

For instance, if you have a flower shop business you wish to create an online identity with, then you can engage in forums that talk about flowers, flower business, flower arrangement, etc., or provide guest posts in high-traffic flower designing blogs and websites.

You have to learn to reach out to other people who are also in the same interest as you are, and not treat them like competition. They will be able to give name to your website if you are mentioned in their high-authority sites and that is a big step-up for you and your business. Of course, just make sure that you approach with kindness and with the goal to elevate the business you have, not destroy anyone else’s.

So, basically, SEO and SMO are the same if not for the fact that they are both techniques to make your business become more visible online but they differ in target “areas” of the internet as well in the techniques applied. SEO has its set of tricks to follow in order to achieve the goal while SMO has its own very different ways as well.

To find out more about SEO tips and tricks, just keep reading through the site.

SEO

In order to make your online business website relevant to the growing Internet world, you have to engage in proper and successful SEO or Search Engine Optimization. You have to make the World Wide Web recognize the existence of your website and online shop, and you have to do it in a way that is effective so that you and your business would not get lost in the great and massive web of online sites already established in the Internet.

In order to succeed with SEO, you have to understand how Search Engines work. What do they look for when ranking websites in their results? How will you make your website important so that it will be recognized by these search engines? How will you lay out your online identity in a way that can please not just these search engines but other possible clients as well?

Basically, there are three answers to the interrelated questions above, and these are AUTHORITY, CONTENT, PERFORMANCE and USER EXPERIENCE.

Authority is important in establishing that you are a credible and reliable online source, or that you are an existing and actual online business. This can be achieved if other websites are using your website as a source of information and are linking to you.

The importance of content is pretty much self explanatory and understandable. Even Artificial Intelligence can determine if a website’s content is well-written and thought of.

Performance refers to the way your site is able to react and respond to client inquiries. Basically, this just means that your website must be working and must be quick to respond or else search engines will think its an empty site.

Lastly, user experience – overall accessibility of your website and if it indeed gave your clients the information or product that they came to look for.

These things are but the toppings of SEO. There are still a lot of things to learn about this online tool so just keep reading other articles in this blog for more helpful insights.

SEO
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SEO

Before anything else, it is important that we all understand what Search Engine Optimization, or SEO, truly is and what its role is in creating a successful online business.

SEO
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Defining SEO

As the name implies, SEO, in its most basic definition, simply means optimizing, or increasing the power of your website to rank higher in different search engines, most especially in Google.

Given that there are a billions of websites online, the only way for your website to rank higher is to make sure that you are able to create your pages in a way that will make the search engines recognize the value of your page, in relation to the kind of business you are offering and how it would be searched for by possible clients.

For instance, if you sell or create customized cakes for your business, you must make sure that your website is set in a way that when people search for the terms “customized cakes” or “great cake designs” or any other possible keyword related to your cake business, your website will appear on the first page of the search, if not on top.

It is important that your website is able to appear on the first page because we all have to admit that people RARELY even check the succeeding pages. Hence, if your website does not appear on the first search, then you lose prospective clients who would have entered your website if only they were able to see it first during their search.

SEO plays a crucial role in making all these happen, as it applies techniques and tricks in order to make sure that your website is favored by search engines.

There are still a lot of things to learn about SEO so stick around for more blog entries.