While we have greatly established the undisputed necessity of Search Engine Optimization or SEO in creating a successful online business website, we must also be made aware of other possible techniques that you can engage into when trying to improve your business’ online visibility.
One of the other techniques that has become just as vital in today’s online business marketing is Social Media Optimization or SMO. Just as SEO target search engines like Google, Bing, and Yahoo!, SMO target social media platforms that have high traffic like Facebook, Twitter, Instagram and so much more.
However, it is not only through social media sites that SMO is implemented, as it should also be engaged in forums, high-traffic blogs related to your business, and basically anywhere else in the World Wide Web where your business can be related to.
For instance, if you have a flower shop business you wish to create an online identity with, then you can engage in forums that talk about flowers, flower business, flower arrangement, etc., or provide guest posts in high-traffic flower designing blogs and websites.
You have to learn to reach out to other people who are also in the same interest as you are, and not treat them like competition. They will be able to give name to your website if you are mentioned in their high-authority sites and that is a big step-up for you and your business. Of course, just make sure that you approach with kindness and with the goal to elevate the business you have, not destroy anyone else’s.
So, basically, SEO and SMO are the same if not for the fact that they are both techniques to make your business become more visible online but they differ in target “areas” of the internet as well in the techniques applied. SEO has its set of tricks to follow in order to achieve the goal while SMO has its own very different ways as well.
To find out more about SEO tips and tricks, just keep reading through the site.